Shop Local: How your visit to local wineries helps the local economy

In an era of online shopping and multinational retail giants, the "shop local" movement has gained increasing relevance and significance as people seek to support their local communities. Supporting local businesses is a conscious choice that holds numerous advantages for both communities and consumers and it is extending beyond the realm of traditional retail, making its way into the world of wineries. Your visit to local wineries is not just a wonderful way to while away an afternoon; it also has a profound impact on the local economy. From generating jobs to boosting tourism, the benefits of a community supporting their local wineries are abundant.

1. Strengthening the Local Economy

When you visit local wineries and make your purchases directly from them, a more significant portion of your money stays within the community. Local businesses tend to circulate revenue within the region, supporting other local enterprises and creating a multiplier effect that boosts the overall economic health of the community. Communities with a strong base of local businesses tend to be more economically resilient. They are better equipped to weather economic downturns and external shocks because their economic foundation is diverse and not overly reliant on outside factors.

2. Job Creation

Local wineries are often family-owned businesses that require a diverse range of skills and talents. From grape cultivation and wine production to marketing, sales, and hospitality, local wineries provide jobs for individuals with a wide array of expertise. When you visit Okanagan wineries, you're not just enjoying a glass of wine; you're supporting employment opportunities in your community. In addition to permanent positions, wineries also create seasonal and part-time jobs, particularly during the harvest and tourist seasons. These job opportunities are crucial for the local economy. 

3. Tourism Boost

Our abundant Okanagan wineries have always been popular tourist destinations. People from near and far travel to experience the beauty of vineyards, indulge in wine tasting, and enjoy the serene ambiance of these establishments. When visitors flock to local wineries, they often spend money on accommodation, dining, and other local businesses. This tourism influx significantly contributes to the local economy by stimulating various sectors such as hospitality, restaurants, and even local transportation services.

4. Supporting Agriculture

Okanagan wineries are agricultural businesses, relying on the cultivation of grapes, which is a highly labour-intensive process. These vineyards contribute to the preservation of rural landscapes and open spaces. By supporting local wineries, you are indirectly supporting the preservation of farmland, which is essential for maintaining the character and quality of the local community.

5. Community Building

Okanagan wineries often play a central role in fostering a sense of community. They frequently host events, wine tastings, and gatherings, which create opportunities for people to come together. This sense of community strengthens local bonds and can lead to collaborative efforts that benefit the region as a whole. Furthermore, local wineries often participate in community events and charities, giving back to the neighbourhoods that support them.

6. Increased Property Values

The presence of wineries can have a positive impact on property values in the surrounding area. Beautiful vineyards and wineries can make an area more attractive, which can increase the desirability and value of local properties. This, in turn, benefits homeowners and the local tax base.

7. Environmental Stewardship

Many local wineries prioritise sustainable and eco-friendly practices, including organic farming, water conservation, and responsible waste management. At Dirty Laundry, for example, we are currently working towards getting certified with Sustainable Wine BC, and we also work with Crush Dynamics to incorporate grape must into different food products, getting a second life out of leftovers that would otherwise go to waste. By supporting local wineries, you're indirectly contributing to environmentally responsible practices that help protect your community's natural resources.

8. Unique Products

Local wineries often produce unique and limited-edition wines that reflect the character of the region. By purchasing these wines, you are not only indulging in exceptional flavours but also supporting the preservation of local winemaking traditions. In addition, many Okanagan wineries have unique tasting rooms and gift shops showcasing distinctive and locally-sourced products that you won't find in large chain stores. In Dirty Laundry’s tasting room and gift shop you can find artisanal crafts, fun wine-themed gifts, and one-of-a-kind items. Shopping locally allows you to discover and appreciate the creativity and craftsmanship of your community.

Even though we are only three years into this decade, it’s already been an incredibly challenging one for those in the business of wine. If you’re superstitious at all, you might argue that COVID in 2020 kicked off a cascade of unfortunate events that have severely impacted Okanagan wineries. From early snowfalls and cold snaps, to extreme heat, wildfires, and road closures, we have seen it all in the past three years, and many Okanagan wineries are struggling. At least half a dozen local wineries have been forced to scale back operations amid not only the environmental challenges mentioned above but also as a result of the extreme rising costs of living.

If you have a favourite Okanagan winery, visiting the winery is the first step in providing immediate support, but there are other ways that can also help make a difference: 

• Join wine clubs: Many Okanagan wineries offer wine clubs that provide members with exclusive access to new releases and discounts on purchases. By joining, you can enjoy a steady supply of local wines and become part of the winery's community.
• Take part in winery experiences: Many local wineries offer unique wine and food events, and participating not only complements your wine experience but also contributes to the winery's revenue. A popular option at wineries is to offer tasting experiences that go over and above the standard wine tasting. Dirty Laundry’s Elevated Wine Tasting Experience includes a selection of our stunning wines with thoughtful food pairings curated and prepared by our in-house chef. If you are looking for a unique way to enjoy the winery and further contribute to the winery's success, the Elevated Tasting certainly delivers! Bordello Wine Club members receive significant discounts on Elevated Wine Tastings, depending on the tier of club membership. 
• Host celebrations at the winery: If your favourite winery has an on-site restaurant, consider hosting events or celebrations—from birthdays and anniversaries to corporate gatherings—at the winery. 
• Spread the word: Share your positive experiences with local wineries on social media through reviews and with friends and family. Word-of-mouth recommendations can help boost a winery's reputation.
• Gift local wine: When selecting gifts for friends or family, consider gifting wine from an Okanagan winery. It's a thoughtful and unique present that supports the local economy.
• Volunteer or participate: Some local wineries may host volunteer programs or allow visitors to participate in activities such as grape harvesting or bottling. This hands-on experience can deepen your connection with the winery.
• Promote local wine tourism: Encourage friends and family to visit your local winery and explore the local wine scene. Supporting wine tourism can be a significant boon for the region.

Ultimately, a visit to a local winery goes far beyond the enjoyment of a good glass of wine. It plays a pivotal role in supporting the local economy, creating jobs, boosting tourism, and preserving the community's character. By actively participating in and promoting your local winery, you contribute to the prosperity of your community and ensure that these unique establishments continue to thrive, producing the exceptional wines that you love. So, the next time you want to help the economy, indulge in a guilt-free glass of wine at your local winery and savour the benefits it brings!

From November 1st, Dirty Laundry’s wine shop and tasting room is open Tuesday to Sunday, 11am to 4pm. The Red Iron Grille is closed for the season.